Start with the question
Nexly Insights is an analytics assistant grounded in the data already in your workspace. Ask why traffic changed, which channel brings the most valuable visitors, where conversion differs by device, or how a custom event behaves across an audience, and get an answer in the same conversation.
Insights connects the question, supporting analysis, chart, and dashboard link in one conversation.
Pick one property when the question is specific, or keep the conversation account-wide when you need a broader view. Built-in prompts offer useful starting points for anomaly investigation, channel quality, AI referral traffic, and conversion gaps, so the first question is never a blank page. The Insights overview covers the basics if you want a guided tour.
Analysis that connects the evidence
The useful answer is rarely in one chart. A traffic spike becomes easier to explain when its sources and landing pages are considered together, and a large channel looks different once engagement and conversion are included. Insights combines live metrics with acquisition, pages, devices, locations, custom events, custom data, and detected anomalies to reach that kind of answer.
Replies stream into the conversation while the analysis runs. Lightweight progress shows which part of the question is being investigated, and results use structured text and tables when they make comparisons easier to scan.
Built for follow-up questions
An answer keeps the context of the conversation, so you can narrow the range, ask for another segment, or challenge the conclusion without restating the original question. Insights is designed to shorten the path from "what changed?" to a decision you can act on.
Insights has kept growing since this release: conversations now persist across devices, recurring questions can be saved as reusable Skills for the whole team, and Explain in Insights starts an investigation from a chart flag, anomaly, or report in one click.