Nexly
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Nexly vs Fathom

Fathom helped define cookieless analytics and keeps it deliberately simple. Nexly shares the privacy stance and adds a free plan, funnels, mobile SDKs, and an AI assistant.

Choose Nexly if

  • You want a permanent free plan instead of a paid-only product
  • You need funnels and custom events with typed properties
  • You track mobile apps: React Native, Flutter, and native iOS SDKs are included
  • You want an AI assistant and anomaly alerts watching your data

Choose Fathom Analytics if

  • You manage many client sites and want flat pageview-based pricing
  • Forever data retention is a hard requirement
  • You want a tool that deliberately stays minimal

Side by side

 NexlyFathom Analytics
Free plan10,000 events per month (pageviews + custom), every featureNo free plan, trial then from $15 per month
PlatformsWeb, React, Next.js, React Native, Flutter, Swift (iOS), NodeWebsites, plus an events API
CookiesNo cookies, optional privacy modeNo cookies
FunnelsIncluded on every planNot available
Custom eventsTyped properties, auto-discovered keysEvents with values
AI assistantBuilt in, grounded in your live dataNot available
RetentionRaw events 24 months, aggregates up to 5 yearsForever data retention
Bot and AI trafficOwn dashboard section: bots vs humans, crawler coverage, AI referralsFiltered out

Start free, grow when it pays off

Fathom is a good product with no free tier: after the trial the smallest plan is $15 per month. Nexly starts at zero — 10,000 events per month with every feature — so a side project or an early product can run real analytics before it earns a budget.

Beyond the pageview counter

Fathom deliberately stops at traffic numbers and simple events. Nexly keeps the same calm dashboard but adds funnels, typed custom events, saved views, scheduled reports, and a read API, so the tool grows with your questions instead of capping them.

AI where it actually helps

Ask the built in AI assistant why traffic dipped on Tuesday and get an answer with charts and links to the exact dashboard view. Anomaly detection watches your metrics in the background, and scheduled reports keep the team informed.

Events are not the same as pageviews

Nexly bills monthly events: each pageview and each custom product event counts once. Session housekeeping signals do not. Many privacy analytics tools label pricing tiers in pageviews — some bill pageviews only, others also count custom events under that label. Treat same-number volume comparisons as approximate. If you only know your pageview count, add the product events you plan to send (signups, checkouts, feature use) before picking a Nexly tier. A site that looks cheap at pageview-only volume can land on a higher plan once product analytics is in earnest.

Traffic that is not human

Most tools silently filter bot traffic out. Nexly classifies every event it receives instead — search engine crawlers, AI bots, link previews, datacenter traffic — and shows them in a dedicated section, kept out of your human metrics. It also tracks AI referrals: real visitors who arrive from ChatGPT, Perplexity, and other assistants. One honest caveat applies to every script-based tool, Nexly included: crawlers that never execute JavaScript stay invisible.

Switching from Fathom

  1. Create a free Nexly property and add the snippet next to your Fathom script.
  2. Recreate your Fathom events as Nexly custom events; typed properties carry more context.
  3. Export your Fathom history for your records, then remove the Fathom script when the overlap period ends.

Common questions

Can I import my Fathom data?
There is no direct import. Export your Fathom stats as CSV for reference and run both tools in parallel during the switch, so your trend history stays continuous.
Is Nexly really free?
Yes. The free plan includes 10,000 events per month with every feature: unlimited websites, unlimited team members, funnels, reports, and AI insights. Paid plans only raise the event allowance. An event is a pageview or a custom product event — not session housekeeping.
How do Nexly events compare to pageviews?
Nexly bills monthly events: each pageview and each custom product event counts once. Session housekeeping signals do not. Many privacy analytics tools label pricing tiers in pageviews — some bill pageviews only, others also count custom events under that label. Treat same-number volume comparisons as approximate. If you only know your pageview count, add the product events you plan to send (signups, checkouts, feature use) before picking a Nexly tier. A site that looks cheap at pageview-only volume can land on a higher plan once product analytics is in earnest.
Does Nexly keep data forever like Fathom?
No. Nexly keeps raw events for 24 months and aggregated statistics for up to 5 years. If forever retention of raw data is a hard requirement, Fathom is the better fit.
Does Nexly use cookies?
No. Nexly never uses cookies. By default identifiers live in local storage, and privacy mode removes device storage entirely with a daily rotating pseudonymous fingerprint.

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