Nexly
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Nexly vs Umami

Umami is a clean, open source way to count website traffic. Nexly covers the same basics and adds the analysis: funnels, AI insights, anomaly alerts, and SDKs beyond the browser.

Choose Nexly if

  • You want every feature on the free plan, including funnels and AI insights
  • You want 24 months of raw events instead of 6 months on the free tier
  • You track apps too: React Native, Flutter, native iOS, and Node SDKs are included
  • You want unlimited websites and team members on every plan

Choose Umami if

  • You want an open source tool you can self host for free
  • You need a bigger free event allowance and 6 months of history is enough
  • You only need website traffic numbers and nothing more

Side by side

 NexlyUmami
Free plan10,000 events per month (pageviews + custom), unlimited sites, every feature100,000 events, 3 websites, 6 months retention
RetentionRaw events 24 months, aggregates up to 5 years on every plan6 months free, longer on paid plans
PlatformsWeb, React, Next.js, React Native, Flutter, Swift (iOS), NodeWebsites, plus an events API
Open sourceNo, managed serviceYes, MIT licensed, self hostable
AI assistantBuilt in, grounded in your live dataNot available
Anomaly detectionAdaptive alerts on key metricsNot available
Team membersUnlimited on every planLimited by plan on cloud
Bot and AI trafficOwn dashboard section: bots vs humans, crawler coverage, AI referralsFiltered out

Counting versus understanding

Umami answers how much traffic you have, cleanly and without cookies. Nexly starts there and keeps going: funnels show where visitors drop off, anomaly detection flags unusual days, and the AI assistant answers why a metric moved, with charts and links to the exact view.

History that outlives the free tier

Umami's free cloud plan keeps 6 months of data, which is exactly when year-over-year questions start. Nexly keeps raw events for 24 months and aggregated statistics for up to 5 years on every plan, including the free 10,000-event tier.

Traffic that is not human

Most tools silently filter bot traffic out. Nexly classifies every event it receives instead — search engine crawlers, AI bots, link previews, datacenter traffic — and shows them in a dedicated section, kept out of your human metrics. It also tracks AI referrals: real visitors who arrive from ChatGPT, Perplexity, and other assistants. One honest caveat applies to every script-based tool, Nexly included: crawlers that never execute JavaScript stay invisible.

Switching from Umami

  1. Create a free Nexly property and swap the Umami script for the Nexly snippet.
  2. Recreate your Umami events as Nexly custom events with typed properties.
  3. Export your Umami data for your records, then remove the old script when the overlap period ends.

Common questions

Umami's free tier allows more events. Why pick Nexly?
If raw event volume is the only criterion, Umami's free tier is generous. Nexly's free plan trades volume for depth: unlimited websites, unlimited team members, funnels, AI insights, anomaly alerts, and 24 months of raw event history.
Is Nexly open source or self hostable?
No. Nexly is a managed service. If self hosting is a hard requirement, Umami's MIT licensed version is a great fit. In exchange, Nexly ships funnels, AI insights, and mobile SDKs that you do not have to operate yourself.
Can I import my Umami data?
There is no direct import. Run both tools in parallel during the switch so your trend history stays continuous.
How do Nexly events compare to pageviews?
Nexly bills monthly events: each pageview and each custom product event counts once. Session housekeeping signals do not. Many privacy analytics tools label pricing tiers in pageviews — some bill pageviews only, others also count custom events under that label. Treat same-number volume comparisons as approximate. If you only know your pageview count, add the product events you plan to send (signups, checkouts, feature use) before picking a Nexly tier. A site that looks cheap at pageview-only volume can land on a higher plan once product analytics is in earnest.
Does Nexly use cookies?
No. Nexly never uses cookies. By default identifiers live in local storage, and privacy mode removes device storage entirely with a daily rotating pseudonymous fingerprint.

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